We started SofraWise because we saw a problem in our own homes. Every week, time was spent deciding what to cook, building grocery lists, making extra trips to the store, and figuring out how to use ingredients before they went bad.

At first, we thought food waste was the problem. But after speaking with families and busy individuals, we realized food waste was often the result of something bigger: meal planning had become mentally exhausting, stressful, and time-consuming.

There's a saying that by the time your child turns 18, you've already spent roughly 80% of the time you'll ever spend with them. Yet countless hours each week are lost to everyday decisions about food.

That's why we're building SofraWise. Our goal is to simplify meal planning, reduce decision fatigue, and help families spend less time figuring out dinner and more time together.